JULIPET, a brand of the Arcte Group, leading designer of underwear and beachwear for men, stands out thanks to its attention to detail, its good taste and the quality of the materials used. The collections are constantly evolving and are fashion oriented, created for the modern man who is refined and elegant.
The Julipet collection for Autumn/Winter 2009/10 interprets two styles: elegant and refined for the first, inspired by the fine tailoring of Sartoria Italiana and Old Fashioned Style, expressing a classic, distinctly masculine feel, while keeping an eye on new trends; Nordic Sea and Sport Couture on the other hand reflect the fashion sportswear look using homewear looks which can easily be worn as outerwear.
The underwear range coordinates with the nightwear themes, focusing attention on the innovative use of new materials, with a sharp attention to detail, from stretch bands to stitching. The image is clean, linear and sophisticated, offered in timeless shades such as white, navy and black, alongside more striking colour combinations including navy/indigo, brown/sand, light grey/charcoal and contrast colour details.