AVRIL 2009
22-27 April 2009
THE SEDUCTION OF ARGENTOVIVO AT THE FUORI SALONE
Red Light Design Event
Argentovivo, brand of corsetry, homewear and beachwear of the Arcte Group, is taking part in the Milan-based Fuori Salone at the Red Light Design Event; the intent of the event is to recreate, here in Milan, the intimate and sensual atmosphere of one of the most famous districts in the world – the red light district of Amsterdam which, in recent years, has also become the home of ateliers and design studios.
The combination of sensuality and seduction, at the roots of the Argentovivo brand’s philosophy, becomes part of an internationally important context like the Fuori Salone thanks to the creations of famous designers such as Tom Dixon, Karim Rashid and many more who attended the Red Light Design Event with their most sensual projects and works.
Argentovivo has chosen its most intriguing corsetry to complete the installation of seats “Diva and Divina" of the Dutch designer Jacco Bregonje, re-proposing a sensuality in an elegant key by carefully studying the design of forms.
Taking inspiration from the banks of the Dutch canals, the Red Light Design Event, organised and sponsored by the Amsterdam Tourism & Convention Board, will be held in the former Richard Ginori area, a space of more than 80,000 square metres, and which today is the home of some international fashion companies plus design and artist studios, with the purpose of discovering new and stimulating objects and accessories with a “simply sensual” design.