MAY 2009
Argentovivo store opens at Roma Fiumicino
The Arcte Group inaugurated a new multi-brand store flying the AV Argentovivo banner in May at Terminal A of the Leonardo Da Vinci Airport at Rome Fiumicino.
The Argentovivo, Bacirubati and Patrizia Pepe corsetry, lingerie, homewear and beachwear collections and the Julipet men’s collections will be found inside this exhibition area. The proposals of Arcte Group’s new licence, Kenzo underwear & beachwear, will be added starting in the fall-winter season.
The multi-brand concept store interprets the evolution of female taste in a contemporary vein and has been designed to accompany the visitor in the reference world of each brand through a multi-sensory experience.
In visual terms, the distinguishing element of the store is the centre platform that serves as both a display stand and a chair. Covered with vertical reflecting strips, it creates a waving motion that moves the space and provides an intimate, welcoming atmosphere that induces customers to discover the collections. The project’s multi-sensory aspect is also expressed using elegant and enveloping fragrances, sophisticated musical sounds, scrupulous visual merchandising and the offer of accessories such as cosmetics, costume jewellery, hosiery and eyewear.
This new retail store, which joins the Bologna store and the one recently inaugurated at the Golden Hall of Athens, is part of a broader Arcte Group retail project that includes a new opening in the Middle East next season.
Leonardo da Vinci Airport
Terminal A, Mezzanine - Level 11
Rome Fiumicino