NOVEMBER 2008
The first Argentovivo shop abroad opens in Athens
The first Argentovivo shop in Europe will open in Greece at Athens, on November 27th, when the Golden Hall will be opened, a refined luxurious shopping centre in Marousi, a town north-east from the capital.
The new sales point is part of a wider retail plan which foresees further openings in Russia during 2009 and then in Middle East, thus in addition to the shop in Bologna.
Gruppo Arcte has chosen Argentovivo as its first female brand, the sign for a 75 sm space where all corsetry, lingerie and homewear of Argentovivo, Bacirubati and Patrizia Pepe and, from next spring/summer, also of Mariella Burani, will be presented together with the beachwear collections.
The "lifestyle concept" of the new Argentovivo shop represents the evolution of the female taste in a contemporary key: a light and elegant space, characterized by white and champagne colours, gives the visitor the perception of continuous movement through the various mirrors which multiply the view points.
The big window at the entrance gives the view of the interior, which aesthetic has been planned to reflect at the best the values of luxury and refinement of the collections. In order to offer the customers the peerless "retail experience" signed by Argentovivo.