NOVEMBER 2009
November 2009: the new AV ARGENTOVIVO address in Abu Dhabi
A new multi-brand store with the AV Argentovivo logo has been launched in Abu Dhabi, which together with Dubai represents a global shopping centre in the Arab Emirates, where the most important names in International fashion are to be found.
The new sales point, inside the Marina Mall, an elegant and luxurious shopping centre, houses the corsetry, lingerie and beachwear collections of Argentovivo and Bacirubati, and those of licenced brands: Patrizia Pepe, Kenzo and Mariella Burani.
The design of the display space, more than 160 m², is characterised by light and sinuous shapes and aims to create a warm and welcoming environment, thanks to the use of clear and bright shades that range from white to an elegant champagne colour.
The concept of the AV Argentovivo sales point is the same as that already developed in the stores in Rome and Athens, but reinterpreted to respect the culture and the tastes of the Middle East.
The space is arranged so that it offers a sense of intimacy and privacy: the inside of the store is almost completely screened from the outside by a central wall that displays the steel monogram and a decoration that reproduces a lace design in crafted metal.
Beyond the display area there is a private area that is entirely dedicated to shopping by appointment only, it is made up of a curved element that screens part of the shop thanks to an installation of vertical mirrored strips.