OCTOBER 2008
Two new corners - Patrizia Pepe Lingerie and Bacirubati - At the Coin stores in Milan and Rome.
In October 2008 Arcte Group opened two new corners dedicated to the Patrizia Pepe Lingerie and Bacirubati collections at the Coin Stores in Milan's Cinque Giornate and Rome's Cinecittà areas.
The two brands with their corsetry, lingerie and home-wear ranges, which will be joined next spring/summer by the beachwear collections, have been chosen by the company because they are particularly in line with the new image positioning of Coin, which offers its clientele an innovative shopping experience in a multi-experience setting.
The display area is organised into its various spaces using elements in silver coloured satin finish laminate that, thanks to the pairing with a neutral background, enhances the presentation of the collections. Although they share the same creative concept, the two corners are, visually, quite different thanks to a trademark and a characteristic visual that highlights the different identities of Patrizia Pepe and Bacirubati.
Bacirubati is the brand of underwear and beachwear that is dedicated to a young, sexy and dynamic woman who is attentive to fashion trends. Patrizia Pepe Lingerie & Beachwear is a product range that will be licensed by Arcte Group from this season onwards, with ranges that have a strong identity and are coherent with the style of fashion collections. A contemporary flavour combines with elegance in the search for hi-tech details for feminine and dynamic garments.